Whether it’s manually adding contacts or calendar events from email to CRM or having to move back and forth between email and CRM when looking up and updating a CRM entry based on an email thread, a lot of precious time and effort is spent on these administrative activities. Yet, CRM and email have traditionally been disconnected tools, and sales reps have had to spend valuable time toggling between these apps.
Modern sales reps rely on two tools above all others-Customer Relational Management (CRM) to manage sales opportunities and email to communicate with contacts.
